Question 3 ~ Blogger

What kind of media institution might distribute your media product and why?

Condé Nast is an American Mass Media Company that would be perfect for distributing my media product. As the home for many of the media world's most famous magazines such as Vogue and GQ, it would provide a great basis for my own 'Altitude' magazine. Also, many people who are fans of Vogue may end up buying Altitude as well because they already know that the publisher provides great content and has a good reputation. 

They do not currently have any music magazines which may be a disadvantage as the company would not have much experience in the field to fall back on. As they mostly produce fashion based brands, not all of their regular customers, e.g. the older demographic, may be interested in the Alternative R&B genre or any newer music genres. However, this could also be good for the company and magazine as it can broaden its reach to other areas of lifestyle. In addition, for those people who do enjoy music as well, it provides them with articles that they would not otherwise be able to read about. 

My magazine's style would also be in keeping with Condé Nast's other products as it has the same clean, white look that they incorporate. Even though the fonts may be different to Vogue's usual serif font, my magazine would fit in with the likes of Teen Vogue as my magazine also aims at a young demographic. Teen Vogue uses many of the same styles of fonts that I have used in Altitude.

I would choose to have my product distributed digitally as I found out while doing some research that not many young people actually regularly purchase physical magazines. It would also be available for monthly subscription online. But I know that some people buy physical magazines when their favourite celebrity is featured in them or there is a special article that they are interested in. Therefore, I think it would be good to have some physical copies on sale, and these magazines would be distributed in stores such as H&M and Forever 21. These clothing stores are very popular with young people and so I think it would be a much better place to sell them from rather than places such as newsagents or WHSmiths.